Challenges for Coke Cola Essay Example

Challenges for Coke Cola Essay Example Challenges for Coke Cola Essay Challenges for Coke Cola Essay Among the vastly growing diversity challenges Coca Cola continued to face statewide and globally to preparing their workforce, understanding the culture and overcoming major crisis in Belgium was one of the most challenging. After a mass recall in mid 1999, in which, Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering after drinking Coca-Colas beverages, leading to their hospitalizations. Most of them reported an unusual odor and an off-taste in the drink. Coca-Cola had to recall about 30 million cans and bottles, the largest ever product recall in its 113-year history. For the first time, the entire inventory of Coca-Colas products in Belgium was banned from sale. Coca-Cola sales did drop that year but with their valued effort to regain the public’s trust, measures had to be put in place. Coke’s workforce had to be better prepared, re-trained, and safety precautions were put in place so that things like this would not happen again. The expectations and desired outcomes were directed at upper management to find better ways to connect with the employees and launch new initiatives in the ever-fast changing market. Coca-Cola Enterprises (CCE) faced strong competition from other beverage companies and needed a way to work more effectively with its customers and partners. This required innovation and a new way of communicating within the corporation. In 2008, CCE acknowledged that the current communications platforms were no longer enabling the innovation and collaboration required to take it to the next level and compete in an increasingly demanding economic environment. The increasing presence of competition were resulting the declining revenues. CCE decided to implement a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device, enabling employees to boost productivity and time with customers. These efforts were lead by the employee leadership head of the company and proved to be another step in the right direction. In a continued effort to prepare their workforce the employees had to take cultural diversity classes in order to learn and understand a different way of life in Belgium. Maximize Benefits CCE, Inc. needed a software system that would evolve as technology changed to help it remain a beverage-industry leader. The company also wanted to deliver merchandising solutions that reflect the differences across stores, as well as implement and maintain controlled quality checks on store-level Plano grams. Additionally, this beverage giant wanted to increase its productivity, efficiency and effectiveness in its Plano gram process. CCE Inc. aximized each benefit by streamlined planning and execution, optimized space and category performance, Increased category sales and profits through more intelligent decision making, delivered store-specific Plano grams that were grounded in shopper insights and store-specific data, Improved Plano gram consistency and accuracy, and Increased category optimization. Minimizing the Challenges Though there were many challenges to deal with and future challenges ahead, the present problems of dealing with water conservation, racial extortionist, were the major issues ahead. Water is the main ingredient in nearly every beverage that they make and without access to safe water supply their business simply cannot exist. Because of the critical importance of water not just to their business, but also to ecosystems, human health, progress and development, The Coca-Cola Company is focusing on conserving and protecting water for people, species and ecosystems throughout the world. Another challenge is deal with frivolous lawsuit from extortionist trying to cash in on the Mega Giant. In November 2000 Coca Cola became the second U. S. Corporation to cave in to racial extortion demands by disgruntled minority employees who only had to allege racial discrimination. For their efforts, they extorted at least $475,200,000 from Coke. Protecting themselves from litigious claims is still a challenge all major companies have to safe guard and the only way to truly protect their assets is through proper management quarterly training, policies and procedures acknowledgements, and safe working environments.